At Touché Privé, a Turkish fashion brand, he founded and ran the international business: a webshop for Europe, integrations with more than ten marketplaces, B2B sales across the EU, a Dubai subsidiary, financing rounds, and the fulfilment contracts behind nine warehouses serving 60 countries. When the pandemic removed most of the brand's European wholesale revenue in 2020, he led its shift to a digital business within a year, a story later published by ZEOS and WGSN.
The work since has been wider than fashion. He set up a sourcing company that helped small and medium brands move to sustainable supply chains, built sustainable sourcing from Türkiye for a Scandinavian basics brand, and guided a series of companies from outside the EU through their European set-up. Most recently he established the Dutch base and Polish fulfilment operation of an international industrial joint venture. Across all of it, the sequence was the same: entity, accounting, logistics, sales, technology, people.
He has lived in the United States, worked in India and with Indian partners, and done business across the GCC, which matters when your headquarters sit in one of those places and your new market is Europe.
